Thursday, June 28, 2007

Why do 95% of Internet Marketers fail?

The Gurus often claim that 95% of Internet Marketers fail to make any money, or even end up making a loss.

I suspect this is true, but I can't help feeling that the reason why they keep telling us is to convince us to buy their latest product which will surely keep you within the successful 5%.

Personal experience has shown that it IS difficult to get started in IM. It took me a while before I started earning any significant money. In fact when my first payment of $50 arrived, I was over the moon, but it took a while before the next one came!

Perhaps the reason why so many fail is that they give up too soon. Everyone is looking for the "magic pill" - the system that you set up, start running, and forget it, just banking all the proceeds.
There is no magic pill of course, and no business succeeds without putting some effort into it.

Which brings me to what I think is the real reason why so many people fail. They are either too lazy, too gullible (they believe that the Gurus are selling them the magic pill), or they just don't have any intelligence.

What brings me to this conclusion is something I read on a forum. The writer said that he had been given affiliate links which consisted of HTML links that you would paste into your web pages or HTML emails. However, he wanted to send the links in plain text emails, and of course, they didn't work. His question was "how to I convert the link to the right format?".

In a plain text email, all he would need is the URL, which is embedded in the HTML link code. If he was serious about becoming an Internet Marketer, he should have made the effort to learn at least the basics of HTML.
I know there are many excellent website tools that hide all the HTML from you, but my experience is that they never do exactly what you want, so I end up modifying the HTML by hand.
And anyone who is getting into Affiliate Marketing really needs to understand exactly what his affiliate link codes are, and how to use them.

That's my message for today - if you're going to start a new business, take the time to learn about the basic tools you'll need.


I figured that if there's one person out there who can't extract a URL from an HTML link, then there must be thousands, so I wrote a program to do it. urlExtractor is free to download for anyone who wants it.

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