Yesterday I attended an Internet Marketing workshop. The main theme of the workshop was Drop-Shipping, but also included other necessary techniques such as Search Engine Optimisation (SEO), and how to use Pay Per Click (PPC) search engines without going bust.
The information I picked up from the workshop was worth much more than the measly £20 I paid (which included a reasonable lunch).
I'd heard about drop-shipping before. Basically the marketer sets up a website to sell products from a drop-shipping wholesaler. Customers buy from that website, and then the website owner places the order with the drop-shipper at the wholesale price, thus making a profit.
The drop-shipper fulfils the order and ships it to the customer.
So in a nutshell, the only thing that the website owner has to do is market the website and pass on orders to the supplier. In some cases, the ordering could be automated, depending on how the drop-shipper prefers to receive the orders.
If that's the case, the business becomes self-running. All that's required is a little maintenance - changing the items on sale, ensuring that orders are getting through etc.
Everything else is handled by the drop-shipper.
At the workshop, we were shown examples of successful and not so successful drop-ship websites. The least successful one was making about a few hundred dollars a month. Not very good, but not bad for very little effort. And consider this; if a self-running site can earn $300 per month, think what 10 or more of those sites would do.
I'm now looking at drop-ship suppliers in the UK, although they don't have to be UK based of course. Any drop-shipper that will post internationally is a potential supplier.
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