Bum Marketing

One method of marketing that I've read about numerous times is the publishing of articles on article sites.

The main reason for doing this is to create high-ranking links to your sales site, which is good in SEO terms. The same principle is used by posting on forums, adding a link to your website in the signature.
Another advantage of this method is that anyone reading the article or the post could actually click through to the sales page.

So when I heard about Bum Marketing, I thought that it was just somebody churning out the same old stuff with a new name.

In reality, that's true to some extent, but it takes it a little further by explaining how to do it properly.

In a nutshell, you target phrases containing a number of keywords that render a relativly small number of results in a search engine.

Let's say you are selling Albanian sausages, either directly or as an affiliate.
Rather than choosing one or two keywords, you go for complete phrases, such as "how to knit an Albanian sausage warmer".

Basically, you publish a number of articles relating to that subject and at the end, you include a link to your sales site (or your affiliate link).

The article sites all have a high Google PageRank, so the inlinks to your site are quite valuable. The article sites are also indexed quite often by the search engines, so your site can get a good placing in the search results.

The bottom line for this method when used for selling ClickBank products as an affiliate is that an article can earn you in the region of $20 per month.
The idea then is to write a new article every day for 3 months (90 days), so that your 90 articles earn you a revenue of $1800 per month.

That sounds good to me - that's equivalent to my mortgage payments. I'd love to be able to cover that simply by writing an article per day.

I read another ebook which described an accelerated version of the Bum Marketing method. Basically you churn out 5 articles an hour for a month. All very well if you have that sort of free time, but you have to look at it realistically.

I quite enjoy writing, so I think that once I've got into the swing of things, I could knock out a new article during my lunch break every day. A couple more in the evenings would bring my daily total to 3 articles. So I'd get my 90 articles in the space of a month.

So let's give it a try. I'll keep you posted with the results.