Being in a reasonably well-paid job, it's very easy for me to let my attempts at Internet Marketing slide somewhat. I'm doing ok in my job, so I tend to put off getting my internet projects off the ground.
Now I have an incentive. Interest rates in the UK have just gone up again, for the fifth time in a year. This has an adverse effect on mortgage payments, loan payments and credit card payments.
So I figured that I really need to get my Internet businesses sorted out and online, and earning me some money before the interest rate rises really start to bite.
So this week, I'll be setting up my online software store, followed by my eBook store next week. Then I'll start putting my products in my eBay store as well.
One of my trusted IMs says that you can still make a decent living by selling eBooks on eBay, so it's got to be worth a try.
Sunday, July 08, 2007
B***S** overload
Over the past year, I've subscribed to countless mailing lists and ezines from various Internet Marketers (IMs). Some of them have been very useful, but many have just been unimaginitive "me too" mailshots sent by affiliates of the big-league players. A lot of them even contain the exact same email message as many of the others - they couldn't even be bothered to rewrite the message supplied by the main vendor.
Yesterday had to be one of the worst days yet. The date was 07/07/07. As 7 is seen by many as a lucky number, the IMs have been playing on the punters' superstitions and selling a very high-priced item released on that day. There had already been a lot of hype on the run up to the launch, so when it finally came, people snapped it up in droves, without even knowning what it really contained. If I want to buy a book that costs £50, I go to a bookshop and browse through it first, and then decide whether it's worth it or not.
These people have been shelling out several hundred dollars for a product that they don't get the chance to look at first. Ok, there's a money-back guarantee, but how many people will use that option, I wonder?
Something that struck me today is that for several weeks now, people have been selling eBooks for $7. Again with the "luck" idea, but perhaps there's been something a bit deeper going on. I suspect that the originator of the 7.7.7 product started the hype about selling for $7 to plant the idea about 7 in peoples' minds.
One more imaginitive IM broke away from this 7.7.7 hype. He's launched a plan that will take a year to complete - the 08/08/08 plan. I'm not promoting it - it was just a pleasure to find somebody doing something original.
Anyway, having had my email inbox swamped by numerous carbon-copy letters about this way-too-expensive 07/07/07 product, it's finally sparked me into unsubscribing from most of these IM mailing lists. I now have a select few of trusted IMs whose lists I've remained on, and the strain on my mailbox is much less now.
Yesterday had to be one of the worst days yet. The date was 07/07/07. As 7 is seen by many as a lucky number, the IMs have been playing on the punters' superstitions and selling a very high-priced item released on that day. There had already been a lot of hype on the run up to the launch, so when it finally came, people snapped it up in droves, without even knowning what it really contained. If I want to buy a book that costs £50, I go to a bookshop and browse through it first, and then decide whether it's worth it or not.
These people have been shelling out several hundred dollars for a product that they don't get the chance to look at first. Ok, there's a money-back guarantee, but how many people will use that option, I wonder?
Something that struck me today is that for several weeks now, people have been selling eBooks for $7. Again with the "luck" idea, but perhaps there's been something a bit deeper going on. I suspect that the originator of the 7.7.7 product started the hype about selling for $7 to plant the idea about 7 in peoples' minds.
One more imaginitive IM broke away from this 7.7.7 hype. He's launched a plan that will take a year to complete - the 08/08/08 plan. I'm not promoting it - it was just a pleasure to find somebody doing something original.
Anyway, having had my email inbox swamped by numerous carbon-copy letters about this way-too-expensive 07/07/07 product, it's finally sparked me into unsubscribing from most of these IM mailing lists. I now have a select few of trusted IMs whose lists I've remained on, and the strain on my mailbox is much less now.
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