Last night I attended an Internet Marketing seminar. In actual fact, it wasn't so much of a seminar as an introduction to Internet Marketing (IM) and a commercial for a 1-day IM Workshop.
That wasn't so bad - the seminar was free, they fed us, and the workshop is only £20 for two people. The reason it's so cheap is that they make money out of hosting and providing programming and eCommerce solutions, which they try to sell as part of the workshop.
I already have eCommerce solutions in place and I'm a programmer by profession, so I'm just going for the tuition.
It takes place in about 2 weeks time. It's going to be interesting to hear what they say.
They claim that using their techniques, you can get a top spot in Google within 3 days of launching a site.
I suspect that there's a trick involved - it probably only works if you choose their hosting package (maybe your site ends up as a sub-domain of their site, which already has a good Google Page Rank.
We shall see.
During the seminar, they did give me a tip which might help improve my site Google ranking. The answer is "Give something away for free".
If you're competing against others for the same market, give the customers something free. On my eBooks and software sites that's easy. I have several little utility programs that would not command a high price. They would make excellent giveaways.
I think I need to do a bit of redesign on The Cafetorium. It could really use an intro on the front page, with news of special offers etc.
Have to dig deep into that PHP code and see what I can do.
