Ever since we decided to produce some videos, I've been racking my brain for ideas.
The finished products will probably end up on a site about conversion secrets, so I was looking for ideas on that subject.
However, I think that information on a wider subject is still appropriate.
For example, if I produce a video describing how to improve your rank in Google, it doesn't necessarily improve conversion, but it should improve sales.
So I'm going to produce a video about using the Google Webmaster tools - specifically about using a Google Sitemap.
I've already proved to myself that using a sitemap on a live site is worthwhile. The GoogleBots have started visiting one of my sites every day since I provided a sitemap.
And as I have a Google Sitemap creator program in the pipeline, there's a classic opportunity for follow-on sales.
