I have just had my arm twisted to join Twitter.
It looks totally pointless to me, but I am reliably informed that it's a great way of driving traffic to your websites.
I'm not convinced, but I'll give it a try.
I imagine that it's one of those things that I sign up to and then gradually neglect and forget about completely. Like most SN sites (Squidoo excepted), I can't see it having that much long-term appeal.
If you're interested in seeing what I'm up to, follow Phil_Rogers at Twitter.
Wednesday, May 07, 2008
Friday, May 02, 2008
Social Networking as a marketing Tool
There has been a veritable explosion in the number of Social Networking (SN), or Web 2.0 sites.
People love them or loathe them.
Personally, I don't find them a particularly attractive proposition in terms of being sociable.
However, I do recognise them as providers of a huge audience for marketing.
People search and browse the SN sites for all manner of subjects, and with millions of users, there are bound to be people who are interested in what you have to offer.
So even if you're not really interested in SN sites, it's well worth having some kind of presence in them.
I just created a Squidoo Lens about Article Marketing. It will provide exposure to one of my online projects and bring in links to my various sites.
Top lenses on Squidoo have Google PR of 5/10, so they are very valuable as incoming links.
My Squidoo lens is not a work of art in terms of marketing - it's just a first attempt. But its worth a visit just to see what you can do in just 10 minutes.
Go there, have a look around, read some lenses and then make your own. It's quick, it's easy, and well worth doing.
People love them or loathe them.
Personally, I don't find them a particularly attractive proposition in terms of being sociable.
However, I do recognise them as providers of a huge audience for marketing.
People search and browse the SN sites for all manner of subjects, and with millions of users, there are bound to be people who are interested in what you have to offer.
So even if you're not really interested in SN sites, it's well worth having some kind of presence in them.
I just created a Squidoo Lens about Article Marketing. It will provide exposure to one of my online projects and bring in links to my various sites.
Top lenses on Squidoo have Google PR of 5/10, so they are very valuable as incoming links.
My Squidoo lens is not a work of art in terms of marketing - it's just a first attempt. But its worth a visit just to see what you can do in just 10 minutes.
Go there, have a look around, read some lenses and then make your own. It's quick, it's easy, and well worth doing.
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