Tuesday, February 05, 2008

eBay Tips The FeedBack Balance

eBay has decided that from May 2008, Sellers will not be able to leave negative or neutral feedback about buyers.

However, the reverse is not true. Buyers will still be able to leave negative or neutral comments about sellers.

This is somewhat unfair. I've been on both sides of eBay transactions, and it's not always the seller who is at fault. There are some complete idiots who go around ebay bidding on things they never plan to buy. When they win, they don't pay and they refuse to contact you.

Others don't read the auction details properly and end up disappointed when the product is not what they expected.

The only recourse is to take the matter directly to eBay for arbitration. They say that they will remove people who do not comply. So negative feedback has turned into eviction from the system. Ok, these people may be idiots, but that's a bit harsh. Whatever happened to rehabilitation of offenders?

eBay say that many buyers would not leave negative comments for fear that sellers would retaliate.

I guess this is true for some sellers, but we shouldn't all be tarred with the same brush.

Viral Marketing Links That Never Expire

Have you ever acquired an ebook or a software program that's maybe a couple of years old and found that half of the links in it simply don't work?

Basically what's happened is that the vendor has squeezed every cent out of that product and it's not selling any more. Consequently, the vendor has abandoned whatever the links point to and moved onto something else.

That's ok for the vendor - he's made his money and is now making money from something else.
It's not so good for the poor customer who obtains the product from one of the many downline resellers a couple of years later.

There's a better way


Now what if you could market a product that contains hyperlinks that never expire?

If you move onto something else, the hyperlinks change to point to something else.
The product becomes dynamic - every time it runs or is viewed, the ads could be different. Even if it's 2, 3, 5 or 10 years down the line, the ads could point to fresh new material.

It can be done, and I'm working on two ways that can make it happen. The first is in software products, and the latest is in ebooks.

I'm not going to reveal how it's done here - I believe there's a valuable ebook to be written on the subject. I'll be writing that ebook over the next few weeks, as well as producing some example programs and ebooks.
In fact, the ebook that reveals how it's done is likely to be the very first ebook with dynamic advertisements.

Stay tuned to find out more...