Progress, Development and Targets

I can't believe how quickly the time flies. I had good intentions of keeping this blog regularly posted, but those plans seem to have fallen by the wayside.
Anyway, what has happened since the last update?

Progress
I've released another update to our software product, Squeeze-U-Lator, and there's a couple more changes in the pipeline. All our customers get free upgrades when these new features are added, which I'm hoping will give me a good reputation.

Along with Squeeze-U-Lator, we recommend a 3rd-party product, MYOS (Make Your Own Software), for which we earn a decent affiliate commission on sales. The two products complement each other very well, so it makes sense to promote them together. Both my colleague and I have made at least one sale of MYOS each, which is a nice bonus to our mainstream product sales.

I've noticed a sharp fall in AdSense income over the past few months, but an increase in Clickbank sales, so I now know which one I'm going to concentrate on.

Development
Having said that we've made a couple of sales of MYOS, I feel that it could be a lot more. The problem as I see it is the MYOS sales page. It's really quite off-putting in places, especially when it smugly asks you whether you "qualify to be an owner of MYOS" as if you have to be granted permisssion to buy it. The software itself is not exactly difficult to use, so you don't have to be some kind of rocket-scientist to own it.

So as a software developer, I worked out how MYOS works - again it's not rocket science. I am now nearing the completion of my own version which actually has some better features. I wrote the bulk of the program in 2 days which shows just how simple it is. MYOS is quite a few years old and now has new owners. I suspect that it will never be developed and improved, but my version will, and as on previous products, we'll offer free upgrades.

We plan to launch this product at a price at least 25% cheaper than MYOS, because I think that MYOS is somewhat over-priced.

Targets
My objectives in lfe change with whatever is going on around me, and my targets for earning money online change with my current financial situation.
Like many people, I have several debts, and my ability to repay those debts quickly has been diminished by rising prices and a non-rising salary. If my debts were cleared, the amount of extra money in my pocket every month (because I wouldn't have to make any more payments) would be considerable.

My primary target now is to clear all my debts as soon as possible using money earned online.
My secondary target is to consistently earn enough money online to replace the salary of my day-job, which will then give me the option to quit. The key word there is "consistently". It's no good making $30,000 once and not being able to continue to make money afterwards.

I figure that once I have cleared my debts and then earning an average of $150 (£100) per day, I'll be in a position to quit my day job and concentrate on my online business. That in turn should increase my income, and I'll finally be free.

I now keep a chart on the wall over my desk that shows my current average earnings and my target average earnings. It will be such a pleasure to see those two ines finally meet.