Friday, July 13, 2007

An interesting Alexa and Google experiment

My next-door neighbour has a new business, with two websites. When he asks new customers how they heard of him, they usually say that they found him in Google. However, he always complains that when he searches on Google, his site never seems to come up, and he asked for some help.

I tried searching in Google, and I couldn't get his sites to appear either. Google didn't have a page rank for them, and according to Alexa, there was no data available for his sites.

So, I viewed his sites once every day, from two different computers, with the Alexa toolbar running. Nothing happened for about 3 weeks, but today, there has been a change. For his chosen keywords, his sites now rank at 6,461,879 and 6,461,878. The fact that they are consecutive suggests that it is only my own activity on his sites that has pushed them up. I was quite amazed that only 2 visits per day were enough to have such an effect.

Curiously enough, if I look at the Google page rank (as reported on the Google toolbar), one of the sites says "No PageRank information available", but the other now has "PageRank is Google's measure of importance (0/10)".

Ok, having an Alexa rank of 6.4 million, and a Google PageRank of 0/10 is not very impressive, but it means that his sites are at least known by the search engines.
As his line of business is a very specialised niche, perhaps his sites will rise up the ranks quickly now.
His business is a portable planetarium system for displays in schools, fairs, parties etc., and can be found at Science Dome.

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