Wednesday, April 23, 2008

What To Do With Unused Domains

If buying domains was an Olympic sport, I'd have won a medal over the last few years.
I'd come up with an idea, buy the domain for it, throw a site together and kind of move on to my next crazy idea before it was finished. Basically I lacked focus.

Now, I'm a reformed domain junkie and I've let a few of them expire.

However, I do have a couple of unused ones still lying around because they got automatically renewed. I also have one that I bought recently to use as a sales site for an upcoming product that I have under development.
My product is not ready yet, but I wanted to reserve the domain.

I figured that while the product is still under development, I should put the domain to work, gathering trafic, getting a good Alexa rank, appearing in the search engines etc.

So this is what I have done while the product is still in pre-launch.

I have used some software to create an "Adsense" site. Basically it's an article site based on a selected theme or niche, and amongst the articles, there are Adsense advertisement blocks.
Not just Adsense, actually - I have also created ads using other advertising programs.

In fact, the product under development is a script that generates ads from the ClickBank marketplace. So I have used the script on my site.

So, the article site is themed on the ClickBank niche, and hopefully it will start to draw traffic from the search engines when people start looking for information about Clickbank and related services.
Additionally, it might bring me some income from AdSense and the other advertising programs.

And I have written about it in this Blogger blog because it's one of the fastest ways to get Google to notice a website or domain.

And when my product is ready to launch, I'll add the sales page, but also rework the rest of the site into a more credible article site. At the moment it is simply there to start drawing traffic. As it was generated by software, it's not that organised. It's not bad, but it could be better with a bit of manual rearrangement.

Check it out here.

So if you have an unused domain, get it working for you. Create an Adsense site based on a niche that you'll be using the site for in future.
You have nothing to lose, and you might just earn a bit of money from it.

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