Going For The Big Guns

It's the end of April already.  My last post was some two-and-a-half months ago.  I really don't know where the time has gone!
Of course, if I stop to think about it, I know I've been busy.

The latest version of my software, Squeeze-U-Lator, has been updated again and we're about to start a big promotional push on it.  We're trying to get some of the big guns in the Internet Marketing niche on board.  There is another product, Make Your Own Software (MYOS), that goes hand-in-hand with Squeeze-U-Lator, making a very powerful list-building toolset.  We are promoting MYOS alongside Squeeze-U-Lator.  We're pretty sure that the owner of MYOS will see the potential and start promoting our product too.

Setting up a Joint Venture (JV) with other marketers is an excellent way of building a list and improving sales.  However, getting the marketer to agree to a JV is not easy if they are one of the big guns and you're just starting out.  But when two products complement each other as ours do, there's a great chance that the marketer will agree to promote your product if you promote theirs.
There's an additional benefit to doing this - especially with one of the big name marketers.  Most of the big names know each other.  They have met at seminars, or worked on JVs together.  If you can get just one of them on board with your product, he's very likely to tell his friends and acquaintances about it, and they may well join in too.

After all, if your product is a potential good seller and you pay a decent commission, which marketer would turn it down?

Once you are "in" with one or more big marketers, you have a really good chance of becoming one of the big guys yourself, especially if you consistently produce good, sellable products.

So there's a good tip if you're trying to decide what product to create.  Look at what other marketers are selling and come up with something that complements it.  Ask the marketers whether they would be interested in promoting your product alongside theirs.  Any marketer worth his salt will jump at the chance as long as you can  demonstrate that your product complements their product, is of merchantable quality and you are willing to pay a decent commission.